Today, July 30th, is what you would call the nadir of the football calendar. The “news” surrounding most European teams could only be charitably called “scraps,” mostly disjointed transfer rumours that haven’t had time to pick up steam, and some Olympic updates. It’s also the time of year when European teams travel to faraway places, play local teams, and have funny videos taken of them doing silly things, often for money.
Even so, it’s also a time when the average football fan can learn something new. Like, for example, that the oldest Guinness brewery outside of Ireland and the UK is in Nigeria. Moreover, that Nigeria’s Guinness plc produces a non-alcoholic version of the distinct, black malted beverage. That this “Malta Guinness” is in fact the official malt drink of Arsenal Football Club.
That this malt drink now comes in a “low sugar” version. That this version was launched in part with a workout routine, in which Per Mertesacker, Bacary Sagna, and Lukas Podolski all dance to a workout routine organized by someone named ‘Kaffi.’ That Mertesacker isn’t a bad dancer. That I wish this video wasn’t as grainy.