It’s an idea so simple, yet so effective, it’s hard to think no one has thought of it before. And the fact it was Stoke, master of elite football pragmatism, is even more fitting. From EPL Talk:
Beginning in the 2012-13 Premier League season, Stoke City will be the first club in the league to feature two rows of advertising signboards around the perimeter of the pitch. In recent years, we’ve seen advances such as electronic signboards that can flash, change and rotate advertising messages during a game, but this is a first in the EPL — after a successful test during Euro 2012.
Two LED signboards, angled so that one is visible over the other on TV. Brilliant.
What will they think of next?!!
Obviously 3 rows =)
Does this mean Rory Delap has less room for this throw-ins?
LED signs will increase in the way that razor blades do.
Delap will just hurdle his way to the touchline.
Hopefully, paying fans in the front rows to wear sponsor’s T-shirts?
Or better yet, streakers with painted-on advertising…at least that way they’ll get shown on TV
i guess led signs are the best way to to catch viewers eye on any thing… and i am looking something different..so does it there something other way of marketing with best benefits????