Locally, naming our expansion basketball franchise the ‘Raptors’ in 1995 is considered a dark day in Toronto sports history. We didn’t have an illustrious association with pro basketball, but many supporters considered the Toronto Huskies–a team that played one BAA season in 1946-47–the logical name for the rebirth of pro ball in the GTA.
Founded in 1899, Cardiff City F.C is obviously not an expansion franchise. Yet, new owner Vincent Tan told the BBC promotion to the Primer League could result in a rebranding that would see the birth of the Cardiff Dragons.
Speaking to the BBC’s Sports Wales program, Tan acknowledged the rumours surrounding a possible name change.
“We will think about it when we know the final result of this season,” he said about using Cardiff Dragons.
The reaction wasn’t good. The team’s public relations department scrambled, hastily releasing a statement from Tan in an attempt to stop the groundswell of criticism.
“I can assure all supporters that we will not be changing our name from Cardiff City football club, a club I am very proud to be a part of. Our name is our identity and remains at our core. I would not want any of our supporters to be concerned that this change would be made, hoping that this personal commitment from myself removes any fears.”
The internet can be a terrible place. But when it’s used for endeavors like these–stopping the heinous work of branding agents attempting to cash in on new kits, merch etc–it deserves praise. Cardiff hasn’t played in the top flight of English football since 1962. Leading the Championship by eight points, they look like good bets to return to primetime. They ought to do it with their history in tact.