Courtesy of

Courtesy of

It’s hard to know what to make of this story. Add enough time to any old thing/choice of clothing apparel/habit and you’ve got Inviolable Tradition. But if Everton fans know best, then so be it. Plus it’s always nice to see a club is clearly listening to their fans’ hurt and upset feelings over the dropping of a couple of laurels and some Latin text from the Toffees’ crest (the dead language lives on in football form!):

Everton have responded to a backlash from supporters over the club’s redesigned crest with a grovelling apology and a promise to consult the fans before agreeing on a new version for the 2014-15 season.

The unpopular new badge will be used next season because, the club explained, it was too late to reverse the process with the kit manufacturers.

But Everton have accepted they were guilty of not consulting their fans after more than 22,500 people signed an online petition protesting at the new crest.

Had I a time machine, I’d love to ask what Evertonians thought of the change in crest when the laurels were first introduced in 1938. Chances are they wouldn’t have much to say, at least until 1978. Everton has more on the history of the crest here, and it mentions how Theo Kelly’s redesign in 1938 which included the laurels and Latin text was only featured on the official team neckties, at least until 1978.

The real reason for the furore seems more connected to the fact the crest is being redesigned for corporate branding purposes. It’s smaller and easier to digitize. Which is why they should have used the old 1920 crest, which is absolutely fantastic. Have a look at it in the image above. That would look effing gorgeous on any football club. Hints of baseball, too.