It has been a sobering month for Italian football. The respective defeats of Juventus and Lazio by Bayern Munich and Fenerbahce mean that the nation has no representation in the semi-finals of European competition for a third season running. Antonio Conte struck a grim note afterwards, the Juventus manager arguing that Serie A teams simply did not have the financial resources to compete with the best in Europe.
Not everyone agreed. Many were quick to point out that, in Juve’s case at least, Conte’s complaint did not stand up to scrutiny; his team’s net spend on transfers is about the same as Bayern’s over the past three years. Others, like the Italy manager Cesare Prandelli, simply rejected such defeatist overtones. “When there are no economic resources to call upon,” he said, “then what you need is new ideas.”
Amid the doom and gloom, the truth is that some fresh thinking is beginning to take hold. Milan have cut their wage bill and put faith in youth, yet still succeeded in challenging for a top-three finish. Udinese, meanwhile, have put forward a new model for stadium ownership, securing a long-term lease of the communally owned Stadio Friuli that will allow them to both upgrade the facility and unlock new revenue streams in future.
Prandelli might also look with satisfaction on the work being done at his former club, Fiorentina. A team which had appeared have slipped into a downward spiral since his departure in 2010 has instead been the revelation of this campaign. Last year Fiorentina flirted with relegation; now they are battling for a Champions League berth.
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