I’m pretty sure that the Toronto Blue Jays official Twitter feed retweeting the above message was more of a mistake, rather than an attempt at mimicking L.A Kings style irreverent social media practices.
And in that sense, it’s kind of nice of the account runner to show solidarity with a team that was absolutely dominated this weekend by the Texas Rangers. Form and function for the win.
However, wouldn’t it be refreshing if this wasn’t a rarity, and the social media experts in the Blue Jays front office adopted the #JerkBall approach of the actual team? I mean, it worked didn’t it? Did anyone else have any idea before this tweet that the June 17th game against the Philadelphia Phillies would include replica batting helmets being given away?
Thanks to @SeanShaughnessy for the tip.