With so much of the off-season heavy lifting done, and transactions slowing to a crawl for the holidays, we’re officially heading full-on into the most mailing-it-in-est time of the year!
So… let’s mail in another post, shall we? Because Mark Willis, a Boston-based, Harvard-employed designer has put together some images of what the uniforms of the teams in the American League East would look like if they were reimagined as soccer jerseys.
And… um… hit the jump to see precisely how nails the Jays one is.
Some keys to this out-of-context identity: first, the diagonal double-sash directly plays off of the Jays’ famous font, and does so in a soccer context. The crest used here is the team’s official seal, not just the bird and maple leaf that you’ll find on their caps, as I feel the many components in that logo call for some enclosing form in a jersey context. The Jays’ kits are made by famous Canadian hipster sports brand Roots, because they have some kind of indefinable cool quotient that I wanted the Jays to take advantage of. That’s the Roots “beaver” icon where a swoosh or striped logo would be. Also, I gave the Jays a heavyweight corporate sponsor (Canadian mobile company Rogers, who sponsors their stadium) that I thought made sense for them.
Design-wise, I gave this jersey a two-toned pattern, because (as the leaf in their logo attests) the Jays have always been a team playing to two audiences – a civic one, and a national one. The Jays carry the torch for Canada in their sport, and so the white sleeves, leaf arm patch and and red piping reflect that. On the back, the MLB logo, the glorious double-bendy font face, and (finally) a player name are showcased.
Click here to see his full post– and all of the other teams of the AL East. They’re pretty seriously fantastic.