For years I’ve had a “ballpark pass,” the ultra-cheap vestige of Paul Godfrey’s house-papering era that allows me entry to every Jays game, save the home opener, for about $100. Or… technically it’s not just “entry,” but a seat in the 500s in the shadowy part that’s actually behind one of the stadium lights — which, for the price I pay, is extraordinarily more than fair.
The point of mentioning all that is that I must admit up front that I’m flying a bit blind when it comes to stuff about ticket prices this time of year. I do end up purchasing a bunch of single game tickets anyway, but those aren’t on sale just yet, and more importantly enough about me, the effing Jays are actually raising ticket prices!!!!
At least, that’s what the internet is telling me. To wit:
Just saw my statement looks like mine went up from 635 last season to 810 this season! (7.85 to 10 bucks per ticket)
— The BOO Over (@TheDewOver) October 23, 2014
And here’s a claim from the comments here yesterday, thanks to Jayfan34:
Not related directly, but note the Jays finally posted their 2015 season ticket info. My tickets went up by over 12%! Like to hear their justification for that one, it better be used to improve the on-field product.
Remember tweeting a couple weeks ago the Jays were probably raising prices and waiting for a day they could bury it, looks like game 1 of the world series was where they buried it.
You can also see a Twitter conversation about it here.
This is pretty much the extent of what I know. I don’t know which tickets have gone up by what, or what anything cost last year, and while I’m sure I could do a research project and look it all up… why? It seems pretty clear that prices are on their way up, and I’m sure more of you can fill us in from here on those sorts of specifics. I’d expect that single game ticket prices will be raised as well, but that’s purely speculation.
Speaking of speculation, I could offer up a few reasons why this is happening, not that any of those are going to be particularly satisfying to the most-loyal-of-the-loyal folks who actually fork out big dollars to go see this team every year — and who understandably aren’t exactly optimistic that the money they’re being asked to pour into the club’s coffers will actually be used to make the kinds of on-field improvements that could have put them into serious playoff contention this season, if only ownership hadn’t decided that watching their product die on the vine was more palatable than ponying up an extra 10% or so on payroll that could have made a truly significant difference.
To be fair-ish, prices aren’t outrageous and haven’t gone up for at least a couple of years now (a fact that I could be more specific about if, like I say, I actually knew anything about this). To also be fair, the Canadian dollar is sagging, and as much as they ought to be hedged for those kinds of fluctuations, a company that pays out in US dollars and takes in Canadian ones is always going to be impacted by a thing like that — or so they can claim?
Thirdly, Rogers as a whole saw their third-quarter profit drop 28% according to a report this morning from Christine Dobby of the Globe and Mail. That doesn’t exactly mean that they’re “struggling” — “profit fell 28 per cent to $332-million or 64 cents per share, compared to net income of $464-million or 90 cents per share in the same quarter last year,” we’re told — and the company “reported positive signs on revenue,” but this is at the very least something resembling a reasonable pretext for a price raise. Especially given that “the company’s media division – which includes its stable of magazines and broadcast assets as well as the Toronto Blue Jays – reported flat revenue of $440-million.”
It’s hard to unpack what any of that really means for the Jays, but tangibly for fans it means that the prevailing thought is not only that the time is finally right for prices to go up, but that they can get away with it. Yikes.
Whether they’re right about that will be a very, very interesting question to watch over the course of the upcoming winter, but I’m willing to bet that an act of good faith from ownership on the payroll front* would go a long way towards answering it in the way that we all want it to be answered.
*I know, I know, tenth highest payroll in baseball and all that. But I’m sorry, it’s just not that simple. In fact, below is how I responded to a comment on the subject a few weeks ago, after reader TorontoMPH wrote, “The ‘terrible’ owner let the payroll go from $80m to $120m during the ’12-13 offseason, and got rewarded with a last place finish. I was as frustrated as anyone at the inactivity, but who knows what Alex promised to get the greenlight on the Marlins deal. Perhaps he got told “go ahead, but you sink or swim with what you got – there’s no more cookies in the cookie jar..””
And it makes them a good owner that they followed through on strangling the front office’s ability to do anything by not raising payroll a cent after the first year didn’t work out? That they would rather let their product die on the vine than spend a little more and give it a legitimate chance to win and actually make the kind of money they hoped for in the first place? That they didn’t believe the pre-2013 moves took them close enough to warrant more investment?
The “tenth highest payroll” thing gets tossed around a lot, and you’re right that it’s very possible that AA was hoisted on his own petard this year, but you’re not really a big spending team if you just do it once and then claw it back immediately.
The Marlins’ last four years of payroll are $57M, $101M, $50M, $45M — I don’t think we’d call them big spenders. They’re opportunistic spenders, and content to feed off other revenue sources the rest of the time and not much care how the team does. I know the Jays are going to stay well above where they were in 2012 for a few years, because of the long-term commitments, but to me they’re a lot closer to that than they are to being an actual big payroll team commensurate to the size of the market and the value of the TV rights, regardless of what the payroll number happens to be at the moment.
Hey, and while we’re here, sorry for the lack of frothing outrage on this subject. Not sure if it’s because I’m just so used to Rogers or if it’s the fact that I’m not a season ticket holder proper, or even that I can’t not acknowledge that Jays tickets really are still a pretty damn good deal, but I didn’t have it in me to go apoplectic here. Maybe it’s that I still somehow have too much faith in the pipe dream that they might not actually fuck this whole off-season up.