Earlier in the week I wrote about the sagging TV ratings for the Blue Jays this season. In doing so, I attempted to offer some reasons, beyond an poor on-field product, that viewers are tuning out, much to the certain dismay of an ownership that was dreaming very big back before the season started, when Rogers Media president Keith Pelley told Michael Oliveira of the Canadian Press that “the Blue Jays decision to add money and payroll was not in isolation, it was done in a decision that, if we can play meaningful games in September, what that will do to Sportsnet.”
“[Last year's final] numbers of 507,000 would creep up to in the neighbourhood of a million viewers,” Pelley suggested at the time.
So much for that, eh? And obviously the driving factor in the disappointing numbers is how the club has played, but in the course of theorizing about what else may have factored in, I mentioned cable cutters and Rogers’ own digital streaming service, Rogers Anyplace TV (referred to interchangeably, I think, as RogersOnDemand), which I admitted some confusion over. I wrote:
This season Rogers pushed a number of digital-only viewers away from their in-house services, restricting access to Jays games on Rogers Anyplace TV to only those with cable subscriptions to the channels airing the games, having previously allowed anybody with any sort of Rogers account to watch. At least… from my limited understanding that’s what’s happened– please correct me if wrong.
Thanks to a forwarded email exchange between a reader and a Rogers rep, I am much less confused on the matter. Thing is, now it’s more like outraged.