The Super Bowl is the Super Bowl of sports broadcasts. Everything about the spectacle is enormous, and spectators have come to expect that enormity along with everything that goes with it. Less than three per cent of Americans claim to be fans of the Baltimore Ravens or the San Francisco 49ers, and yet more than ten times that percentage of the United States watched last night’s game. It’s a sporting event that goes beyond the classification of a mere distraction and enters into the realm of cultural significance.
A successful broadcast of such a happening is a fake wizard that doesn’t get noticed. An unsuccessful exhibition of the spectacle will keep Toto barking for hours. Unfortunately for CBS, it didn’t take a yappy dog for tens of millions of viewers to be made painfully aware of the machinations of the television broadcast throughout the network’s six hours of coverage.