On Tuesday afternoon, it was announced to the surprise of no one that FOX Sports Media Group will launch a new national sports network in the United States called Fox Sports 1. As the embedded quote in the news release from FSMG Co-President Eric Shanks indicates, the network has been introduced with the purpose of eventually competing with ESPN.
Fans are ready for an alternative to the establishment, and our goal for FS1 is to provide the best in-game experience possible, complemented by informative news, entertaining studio shows and provocative original programming.
The order in which Shanks lists the network’s content is not an accident. Live sports has increasingly become the only reliable source of appointment viewing for television networks scrambling to compete in a shifting environment where technology, seen most notably through online and DVR viewing, has left executives to scrap their tired business models from the past.