The flock gets sight of a spot of blood on some chicken and they all go to peckin’ at it, see, till they rip the chicken to shreds, blood and bones and feathers. But usually a couple of the flock gets spotted in the fracas, then it’s their turn. And a few more gets spots and gets pecked to death, and more and more. Oh, a peckin’ party can wipe out the whole flock in a matter of a few hours, buddy, I seen it. A mighty awesome sight.
- One Flew Over The Cuckoo’s Nest
An increased hostility toward ESPN sports business reporter Darren Rovell has erupted during the fortnight following Will Leitch’s column for Sports On Earth, in which the former Deadspin editor likened the self-branded social media expert to sleet, a foul smell on the subway and pop-up spam (and that’s just the first paragraph). Its begun the human equivalent to a modern day hen pecking.
Leitch pointed out something that several among us felt to be true – Rovell’s commodification of the human experience in sports through corporate shilling – but perhaps couldn’t quite express in the same terms as the writer’s recent piece. This spotting of blood produced a reaction with more pecking from the public.