The email chain lasted for four years. After graduating university, most of us – friends from high school and college acquaintances – started our careers in positions that took about a tenth of our brain power. We fried a good portion of the remaining percentage every night on the type of substances that single men in their early twenties often acquire when they find a disposable income being added to their bank accounts following four years of student poverty. Any leftover creativity that wasn’t wasted on pleasing bosses or succumbing to peer pressure was spent on writing emails to one another.
That’s how it all began.
The messages were awful. We mistook crass – misogynistic, homophobic and sometimes racist jokes – for being clever. We were cynical and cruel, imagining ourselves to be smarter than we actually were. We corresponded throughout each day about the most mundane topics, trying to one up each other with sarcasm and bitterness, all for no apparent purpose. We wrongly considered ourselves too smart to be appreciated by the general public, and so, found appreciation in the inboxes of one another, never considering for a moment that we might not be nearly as unique as we supposed ourselves to be.
For the purpose of the narrative, it would be nice to pretend that it all fell apart because of the Toronto Blue Jays. However, truthfully, we got older, more mature. Our responsibilities at work and in life increased. Nonetheless, it was at the insistence of other members of the email chain that Andrew Stoeten and I take our baseball conversations elsewhere. Days later, I received an invitation from Stoeten to join a newly created blog called Drunk Jays Fans.
We blogged and blogged, received a little bit of notoriety, then a little more and a little more still. We’d grow giddy over gaining mentions on local sports talk radio, and get even more excited for thinly veiled references to our work popping up in newspapers. I think our proudest moment was learning from a journalist covering the Beijing Olympics that we were banned in China. Eventually, a television sports network contacted us about working together, and in a real-life meeting, an executive with the company spoke about us lending them our cool-factor. We were so serious about our future in sports media that we proceeded to mock the term the very next day in a post. So punk rock. So stupid.
Thankfully, the executive looked past our juvenile behavior and allowed us to record a podcast and associate ourselves with something that was a little more credible than Blogger. After a year, they hired Stoeten to write for their website, and a couple years later, extended a job offer to me to write about baseball. We sold our website to them. It went from Drunk Jays Fans to DJF, and we found ourselves writing about sports as a profession.