As we get set for the NBA Finals tomorrow night, the league has you covered socially. Out of the 4 major sports in North America, the NBA currently has the best social game. At the 2013 Sports Social TV Summit, NBA Marketing SVP Melissa Brenner said: “The NBA’s 400 million combined social media volume would make it the 3rd largest country in the world.” Let’s take a look at how exactly they’re conquering:
The Finals Pulse: If you want to check out what’s trending in the NBA, check this site out. Right now it’s kinda slow because the Finals haven’t tipped off yet, but it tracks how many Twitter and Facebook mentions a player has gotten within the last hour.
NBA Social Spotlight: The Finals Pulse shows you who people are talking about, but the NBA Social Spotlight features what people around the world are talking about, in an aesthetically pleasing view. Sourcing posts from Twitter and Instagram using the #NBAFinals hashtag, you can see the latest from the NBA social world.
YouTube Mini-movies: An underappreciated feature to the NBA’s social game is their use of their mini-movies via their YouTube page. These are basically HBO Sports-style mini-documentaries following the NBA Playoffs. One is put out every week for each conference, and features great behind the scenes footage that you won’t find anywhere else.
Post-game streaming: Fortunately (or unfortunately) Roy Hibbert won’t be around during these post-game press conferences. This year marks the first time that you’ll be able to check out what the Heat and Spurs have to say after the game by streaming post-game press conferences on your mobile device.
NBA.com: Of course, NBA.com is your go-to for anything basketball, but The Finals hub is a great resource for the next 4-7 games. As Freddy Lopez at Sport Techie put it, “it’s a centralized content destination and branded to fit the overarching theme.” Here you can check out videos, in-game highlights, stats and all the coverage you need.