The latest commercial from one of the best marketing departments in baseball:

As meaningful baseball games get closer and closer, it’s probably as good of a time as any to review a few simple rules with regard to one of the most annoying things you can do at a ballgame.

We’ve all seen a wave, we’ve all had the thrill of standing up from our seats and putting our arms up in an orgy of perfectly timed banality. Been there, done that. It just isn’t cute anymore, OK? Yes, I know the wave looks kinda cool when a good one really gets going, but hey assface, a baseball stadium is not a gigantic, humanity-filled lava lamp for your own personal amusement.

OK, so maybe you’re trying to impress the girl you’re with. If this happens to be the case, try asking yourself, do I¬†actually¬†think that starting the wave is going to impress her? If yes, you might want to consider the possibility . . . that there are a whole lot better ways to go about impressing her, which won’t also happen to irritate the [Getting Blanked] out of the people sitting behind you.

Staying in my seat for SB Nation’s link to the video.

Comments (7)

  1. Haha this is perfect!

    I remember the wave going in the dome a couple years ago; late in the game and it was close. AJ was pitching for us, and it was deep in the count.

    My wife and I were the only people in my section still with asses planted in seats when that sucker came around. She wanted to join, but I had to put my foot down.

  2. I just spent a half-hour watching old Rockies commercials on youtube. Every single one was better than anything the Jays have put out in a long time.

  3. . . . but, but . . . the Jays have birds in suits . . . HILARIOUS!

    My favourite is The Toddfather. That’s just awesome.

  4. At the Dome last year to watch the Jays & Yankees in the 500 level. I had to tell my 6year old that real men don’t do the wave. Especially during close games. When it came around, he stayed seated and shot me a knowing look. He listened and I will forever consider that a turning point for success in his life.

  5. Can the Jays do something similar? Please? I don’t think there’s anything I hate more at a game than the wave. It turns me into an angry fan, which is no good for anyone.

  6. Ever ask a guy trying to start the wave what the score is? I’d wager a heavenly sum he doesn’t have the slightest clue. But I’m not a “real” fan cause I don’t stand and stick my arms up in unison with everyone around me.

  7. Just watched the rest of those Rockies ads. Brilliant. Makes me sad.

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