The Blue Jays Bump

To hear some members of the American Media Machine tell it, the Blue Jays are a small market club. They aren’t much different than the Rays in the eyes of some. Toiling away in relative obscurity, unable to attract top free agents (who needs’em?) due to a lack of the good cable or some such nonsense. Canadians know this isn’t true and, in our delightfully insecure way, trip over ourselves attempting to explain how cosmopolitan and vibrant Toronto really is.

Toronto sports fans get a hard time for being provincial and ill-informed. Is that true or fair? Of course not. The sheer volume of blogs dedicated to Toronto sports teams (Jays, Raptors, Leafs) speaks to a high level of involvement and engagement among Hogtown’s sports fans. The quality and vast readerships of these sites suggests an appetite for information and discussion for teams with spotty (at best) records of performance on the field.

It certainly feels like this is the case, anyway. Is there a way to prove it? Indeed there is.

A dear internet friend of mine sponsored the Corey Patterson Baseball Reference page a year ago on a lark. It served as a decent little joke for all of us associated with the now-defunct Walkoff Walk. Since the original sponsorship, Corey Patterson came to play for the Toronto Blue Jays. The additional traffic from Jays bloggers, readers, media members and associated nerds drove up the price of a fourth outfielder by a considerable amount. How much? Try 600% to $215 for next season. Which is more than it would cost you to sponsor Mike Stanton of the Marlins.

Patterson isn’t the only Jay with an oversized price tag on his BR page. League-worst reliever Jon Rauch‘s page can be yours for the low, low price of $80. Or you could sponsor excellent Rockies shutdown man Matt Belisle for $30. Former Rockies and Marlins closer Matt Lindstrom? $30.

Scrappy future Jays Ring of Honor member Mike McCoy? A cool $30 for a player with 52 career hits. That’s the same as current Dodgers close Javy Guerra.

Rajai Davis? $100, a mere $5 less than guy-who-threw-a-no-hitter Anibal Sanchez of the Florida Marlins and the same amount as former Gold Glove winner Orlando Hudson.

More telling than cherry-picked players: the 2011 Jays team page will cost you a tidy $510. Or you could sponsor the team page of the defending American League champion and AL West champions elect the Texas Rangers. You’d even have an extra $80 bucks to line your pockets as the Rangers page costs just $430. The Arizona Diamondbacks 2011 page will run you just $420 bucks. Like playing the game the right way? Reserve the 2011 Twins page for just $420. Not bad for the team with the second highest attendance in the American League.

Remember things like this when chicken little starts pointing to the Jays attendance woes. There is a huge — HUGE — audience for Jays content both online and on TV. Paul Beeston and Alex Anthopoulos and everyone associated with the team know this. Look at the incredible reaction to new logo leak. This is a ticking timebomb with a Meaningful Baseball in September Fuse. Be prepared, World.

Comments (17)

  1. Makes the “Jays have a whole Country supporting them” seem less cliche, hey?

  2. If the Jays are such a hot multimedia product, then why isn’t Rogers treating them like a major market product and boosting payroll to even 66% of what the Red Sox or Yankees spend?

    • What kind of return would that net? That’s the bigger question for Rogers bean counters.

    • so i guess when they go crazy in the int’l FA market, or the draft, or simply by hiring a HUGE scouting dept….you don’t count that as boosting spending/payroll?

      you should go ask some architects why they build the foundation before the roof.

    • Next year’s outfield should consist of Vernon Wells, Alfonso Soriano and Jayson Werth. Then the “Increase The Payroll” crowd will finally be happy.

  3. David: because you don’t spend for the sake of spending.

    You leave that to the Mets, Cubs, Nats, Liberal party of Canada, etc.

  4. @yt: Exactly. What kind of house are you going to have if you’re constantly trying to put the finishing touches on a foundation that is definitely progressing, but isn’t quite there yet? Certainly not a house I’d want to live in, and the cost overrun would be ridiculous while the desired goal (living in your own dwelling) would keep being pushed back due to architect/contractor/home owner stupidity. Stay the course and give me a solid house that will last and hold up dammit!

  5. Jose Bautista’s B/R page is now up to $1295 dollars. There’s your proof, right there.

  6. Cool. Thanks guys.


    Jose Bautista: $1295
    CC Sabathia: $795
    Miguel Cabrera: $440
    Jered Weaver: $345
    Alex Gordon: $195

    All having excellent seasons. All bow before the awesomeness of Jose Bautista. Either that or the Blue Jays are about to tap into the mother lode that is this market, which hopefully translates into a sustainable winning team once AA’s ready to put the finishing touches on the house. Either way: Excellent (in the voice of Monty Burns).

  7. Canadians have the highest internet rates of any country.. We also have one of the highest literacy rates in the world…. it kinda makes sense that we’re all up on the internet doesn’t it??

  8. “They aren’t much different than the Rays in the eyes of some.”

    ‘Some’ being the Editor of this blog I presume, regularly insisting that the Rays way is the only way. If they Jays aren’t manipulating service time or running out potential Type-Bs, they’re doing it wrong.

  9. “Be Prepared, World” – straight the fuck up, Drew. Congrats as well.

  10. There are a lot of Jays fans out there just waiting for a contender. If only Rogers would give us one.

  11. If building a winning baseball team is like building a house, then building a winning team in the AL east is like building a house on a swamp.

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