Despite its annual success in the standings of the American League, attendance issues persist for the Tampa Bay Rays. Last year, the team was playing meaningful baseball right up to the last day of the season when they shockingly clinched a Wild Card playoff spot with an Evan Longoria walk off home run. And yet, the club still averaged the second worst attendance figures in baseball.

The plight of the local economy, the location of the stadium, a bad first impression, and the typical Florida sports fan’s predilection for football have all been cited as possible reasons for the lack of in person support that the Rays garner.

However, the real reason for poor attendance figures is far less complicated, and is directly attributable to this hideous “Zim-Bear” giveaway:

The grotesque figurine will be scaring children and scarring their psyches on June 29th.