This Time It Hashtag Counts

Getting sick of All Star game bellyaching yet? The only thing more tiring than too-clever-by-a-half baseball bloggists complaining about the All Star game is Major League Baseball’s desperate attempt to make the game relevant by attaching some “meaning” to its outcome.

As the history of democracy shows, asking normal plebeians to vote on anything results in the very worst of our human desires outweighing the best interests of the group at large. Or something. Anyway, MLB realizes that All Star ballots and slide shows do boffo internet business so they intently jump on any opportunity to extract page views and increased “brand awareness.” It is a business, as we all well know.

Today is your last opportunity to make your voice heard in baseball’s Final Vote competition, filling the final All Star roster spot with two players of the fan’s choosing. Previously the vote was exclusive to a MLB.com ballot and text option, but now you can take to twitter to hashtag your choice to stardom! Oh, the fun we’ll have.

Fans can get their man into the game by using any number of catchy hashtags, from #VoteYu to #FreesePlease and #brycein12. You can urge MLB to #takeJake or, uh, #votebourn (consider that a movie tie-in opportunity missed, MLB eels.)

Sounds like fun, eh? Opening the voting of a super-important baseball contest like the All Star game to people who complain about getting burt on the Fourth of July.

Can we please, PLEASE, stop trying to make the outcome of this exhibition mean something? Can’t it just be a fun game to watch, featuring famous faces and familiar names? There will always be snubs and snub-related outrage, let’s just drop the pretence and let the game be what it really is: an excuse to sell ad space and luxury boxes. NO WAIT, dammit. A fan experience steeped in tradition and some other such crap.