The Pittsburgh Pirates will hold focus groups with season ticket holders, fans, corporate partners, and suite holders to brainstorm ideas for a new primary logo. The Bucs’ current primary is not the “P” that is displayed on their caps, but it’s actually the logo pictured above that’s been in use since 1997. The red bandana buccaneer logo is displayed on the sleeves of the Pirates’ home, road, and alternate jerseys.
Pirates chief marketing director, Lou DePaoli, reiterated that the “P” will not be affected. “When people see the gold ‘P,’ they know it stands for Pirates,” he said. “It’s something you don’t mess with”. That’s good thinking right there.
Via Trib Live