New York Mets v Florida Marlins

Miami Marlins owner, Jeffrey Loria, the man who reportedly told shortstop Jose Reyes to buy a house in the Miami area before traded him two days later, took out a full-page ad in three Miami daily newspapers to explain to the fans the reason behind such a major change with the vision of the franchise since the beginning of the 2012 season.

Here it is, and oh ya, Blue Jays fans still say thank you!


It’s no secret that last season was not our best — actually it was one of our worst. In large part, our performance on the field stunk and something needed to be done. As a result of some bold moves, many grabbed hold of our tough yet necessary decision only to unleash a vicious cycle of negativity. As the owner of the ballclub, the buck stops with me and I take my share of the blame where it’s due. However, many of the things being said about us are simply not true. I’ve sat by quietly and allowed this to continue. Now it’s time for me to resond to our most important constituents, the fans who love the game of baseball.


Losing is unacceptable to me. It’s incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn’t work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leagues rated by MLB Network, we have six — tied for the most of any team in the league. We’ll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.


The ballpark issue has been repeatedly reported incorrectly and there are some very negative accustations being thrown around. It ain’t true, folks. Those who have attacked us are entitled to their own opinions, but not their own facts. The majority of public funding came from hotel taxes, the burden of which is incurred by tourists who are visiting our city, NOT the resident taxpayers. The Marlins organization also agreed to contribute $161.2 million toward the ballpark, plus the cost of the garage complex. In addition, the Marlins receive no operating subsidy from local government funding. The ballpark required that all debt service is paid by existing revenue. Furthermore, many are attacking the County’s method of financing for its contribution, but the Marlins had nothing at all to do with that. The fact is, with your help, we built Marlins Park, a crown jewel in our beautiful Miami skyline, which has won over twenty design and architecture awards and will help make us a premiere ballclub moving forward.


The simple fact is that we don’t have unlimited funds, nor does any baseball team or business. Fans didn’t turn out last season as much as we’d like, even with the high-profile players the columnists decry us having traded. The main ingredient to a successful ball club is putting together a winning team, including a ncecessary core of young talent. Are we fiscally capable and responsible enough to fill the roster with talented players, invest in the daily demands of running a world-class organization and bring a World Series back to Miami? Absolutely! It is sound business sense to witness an expensive roster with a terrible record and sit idly by doing nothing? No. I can and will invest in building a winner, but last season wasn’t sustainable and we needed to start from scratch qjuickly to build this team from the ground up.


An organization is only as good as its connection with the community. We know we can do a better job communicating with our fans. That starts now. From this point forward we can ensure fans and the entire community that we will keep you abreast of our plan, rationale and motivations.

Amidst the current news coverage, it an be easy to forget how far we went together not so long ago. In 2003, I helped bring a second World Series Title to South Florida. We know how to build a winning team, and have every intention of doing so again. I know you share my passion for great Marlins baseball, my love of MIami and my desire to win again. We’re in this together and I humbly ask that we start fresh, watch us mature qjuickly as a ball club, and root for the home team in 2013.


Jeffrey Loria

courtesy: Miami Herald

Comments (19)

  1. Loria has a neat way of spelling ‘quickly’

  2. loria is still a hypocrite

  3. this scumbag has a career in politics

  4. Hypocrite in every sense. Ruining another ball club, just like the other Canadian baseball team we used to have.

  5. “Universally celebrated” should be the Marlins’ slogan this year.

  6. He’s doing to the Marlins what he did to the Montreal Expos. At first, he is nice to the people of the place and later, in about 3 years, he will say that it is impossible to keep a MLB team there. So MLB take over and…………………………………………….

  7. In summary, what Jeffrey Loria is trying to say is, It’s everyone else fault. But it’s not my fault.

  8. He did unload a bunch of bad contracts, and get some great prospects, as well as a cheap starting shortstop in return…

    • Dave Cameron, one of the so-called ‘baseball experts from outside of Miami’ was one of the few (if you subscribe to Loria’s definition of ‘almost universal’) called Miami’s move to blow up its team the worst move of the off season. Here’s what he said, specifically:

      “Given that the Marlins just gave the entire city of Miami the middle finger one year after their new stadium opened, and that they’ve angered their franchise player in the process, there’s no reason to think that premium free agents are going to be lining up to sign with the Marlins while Jeffrey Loria still owns the franchise. Their free agent haul this winter? Juan Pierre, Placido Polanco, and Chone Figgins. These are the kinds of players who will take Miami’s money. Instead of expecting the team to reinvest their savings into the product, we should expect the Marlins to do what the Marlins have done for most of Loria’s ownership; line the pockets of ownership with large profits while putting a bad baseball team on the field.”

  9. Jeffrey Loria is a real-life Lyle Lanley, and Miami paid him to build them a shiny new monorail. By gum, it put them on the map.

  10. say what you will about the team auctioning off most of its win now talent… they stand to be pretty good in the next 2-3 years if alot of these promising young guys pan out…plus they shed a fuckload of salary…i dont think were gunna be elated to pay the backend of buerhle’s deal…

    with that said the blurb about communicating better is a load of shit. the underhanded manor in which theyve conducted their business is loathesome. when the turners and yellichs and fernandez’s evolve into budding young controllable assets this team will not be able to acquire the additional pieces necessary to make them truly competitive….

    or maybe they will…after all south florida is a fucking awesome place to be…and $ still talks.

    also…that shit about tourists paying for the stadium is stupid too…that is still money which could/should have been allocated in that area ELSEWHERE…seems like a conniving way to trick people into thinking they weren’t entitled to something thats rightfully theirs.

    Loria is a scumbag but i stand by the notion that the team could be something in a few short years. I’d rather be a Miami fan than a Houston fan.

    • Yeah, that comment about the hotel taxes is kind of surprising and I am surprised his P.R allowed it to go in. It does sound good at first glance but once you think about it it is clearly bullshit. It is really insulting that he thought the people of Miami are stupid enough to believe it.

      Just because the tax comes from tourists doesn’t mean anything, it is still coming from the overall tax income of the city. So the people are not directly paying for the stadium but it is all the same in the end. Now the people either have to pay more taxes that would have supplemented from the hotel tax, into areas like education, or those areas just do not receive funding. Seems like a very abrasive letter to me and one that is way of the mark of what he hoped to achieve.

      • many people in South FL are that Stupid… me….live in the state for 3 years.

        Everyone thinks FL is full of Mickey Mouses and beaches…..well it is, but it hides the hillbilly stupid that dominates the state……have you seen the goveners they elect down there?

  11. “…nearly everyone on our team underperformed as compared to their career numbers.”

    And in a universe where positive regression is impossible, this can only been seen as a lethal problem!

  12. I agree with him on the trade. Expensive team sucked, so be blew it up. That’s a strong young rotation there now. Shades of Beckett, Burnett and penny.

  13. He’s a self-serving jackass, whose day will come.

  14. The full page ad cost more than the Marlins roster this year

  15. Jesus Fuck. It was a smart move to trade when he could. It sucks to be a marlins fan but realistically had they not blown up the team what was there beat chance to finish 500? Johnson was going to get traded no matter what and the rest of the guys are on the wrong side of thirty to build a team around. His ony other option was to acquire more free agents and still not be as good as the braves nationals or even the phillies. Smart baseball move.

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