These are heady times for the Toronto Blue Jays. Less than one week ago, the Jays sold out their home opener in under an hour. Realistically speaking, tickets were sold long in advance of the February 15th single-game sales opportunity to season ticket and package holders, but the facts are the facts: the first game of the year, featuring the newest Blue Jays R.A. Dickey, was a hot commodity.
Selling out Opening Day is one thing, running into angry mobs of fans who desperately want to give you their money is another, altogether new thing, for the Toronto Blue Jays. Such was the state of affairs when the Blue Jays offered their “Ballpark Passes” for 2013. The ballpark pass entitles the pass holder to a ticket in the 500 level (aka the bleeders) for 80 home games (all but Opening Day, naturally) for a very, very low price.
Demand for the season pass was tremendous, resulting in some brief heartache for fans. The deluge of bargain seekers overwhelmed the online infrastructure, causing delays and a few disappointed fans. Most fans I corresponded with noted the headaches were minimal and, after a few struggles and a significant exception, got their passes after a little diligence and a lot of patience.
Increased demand for a baseball team is good for business. The Blue Jays report (unofficially) that ticket sales are up across all segments: season tickets, multi-game packages big and small, ballpark passes, the full assortment. A far cry from where the team stood just five months ago.





