This week we saw two Major League Baseball teams have their logo changes leaked, both teams were making the exact same change to their brand… but how they and the world handled the news couldn’t have been more different between the two clubs.
The Pittsburgh Pirates and Cleveland Indians were the two clubs to have their logo re-assignments made public earlier than they originally planned, both teams were upgrading one of their cap logos to the status of “primary logo”, replacing a logo which has been around for over a decade and had never been worn during a world championship season. Both replaced logos would remain on the team uniforms in the exact same manner as in previous seasons, the re-assignment was merely for how Major League Baseball categorizes logos for merchandisers and media types.
It appears Chief Wahoo’s time is coming to an end. Recent evidence suggests the Cleveland Indians and Major League Baseball have been eliminating the logo from various marketing materials and merchandise over these past few months.
True, seeing signs that the Chief may be replaced someday isn’t exactly anything new, it’s more the speed at which things have been happening in 2013 that’s raising an eyebrow with me. The Indians have been oh-so-slowly introducing various logos to be used in concert with Wahoo for over a decade. It started with an alternate cap featuring a cursive “I” logo in 2002, moving on to a block “C” cap in 2008 which eventually managed to kick Wahoo off of the Indians’ road ballcaps altogether in 2011.
It was a very busy week for Brandiose, the San Diego-based design agency was responsible for the design and development of three new Minor League Baseball team identities. New logos, new uniforms, new colours, and in one case a whole new team, all of which were unveiled over the past seven days.
The Tuscan Padres of the Pacific Coast League (Triple-A, San Diego Padres) relocated to El Paso, Texas for the 2014 season and last Tuesday the team unveiled their new name and logos. The El Paso Chihuahuas was picked as the new moniker, beating out finalists such as the Aardvarks, Buckaroos, Desert Gators, and Sun Dogs. Chihuahuas was said to be chosen because the owner of the club wanted to “first and foremost appeal to children and families” while also “representing El Paso’s spirit and fiercely-loyal community”.
It was “weird hats” that took some of the blame for the New York Mets’ loss to the San Diego Padres on Thursday. If the Mets struggle versus the Miami Marlins at home tonight, then it’s probably going to be those blue alternate jerseys that draw the ire of bizarro beat writers.
The Mets will be wearing one of two new blue alternates when they trot out at Citi Field on Friday night. No word if it’s the ‘Mets’ or ‘New York’ model that will be worn tonight. We do know that Jeremy Hefner will be wearing one, though.
The Mets announced that they would be wearing two new alternates for the 2013 season back in November. For more on the Mets new look, and what else is new in uniforms and logos for 2013, check out Chris Creamer’s latest at Getting Blanked.
There was a time — long, long ago when you wouldn’t know which teams had changed logos and uniforms, or added special sleeve patches until your local team actually played them on television.
Yeah, those days are long gone. With the Internet there are no longer any surprises in life, you won’t have to wait until the Chicago White Sox make an appearance on ESPN’s Sunday Night Baseball to learn they’re actually wearing their old 1983 uniforms for every Sunday home game, or that the Orioles are honouring the memory of their old skipper all-season long.
Well because we got everything logo and uniform related for you here in one handy new graphics preview guide for the 2013 MLB season!
We’ll start things off with the biggest change of the off-season, it’s the…
After receiving over 500 entries from all over the United States, SportsLogos.Net reader Ben Peters from Minnesota was chosen as that one lucky fan, his design took the current Brewers colour scheme and paired it with retro elements to create a great looking uniform that I think many wouldn’t mind seeing the club use full-time one day in the future.
Milwaukee will wear this fan-designed uniform for two games this March
The Brewers had a great response from the fans for this contest but they were hardly the first ones to go this route – they weren’t even the first Major League club to do it – below we’ll take a look at the winners of various past fan-designed uniform contests held throughout sports.
The St. Louis Cardinals unveiled an alternate jersey that will be worn at Saturday home games next season. The Cardinals showed off their new look at a press conference, streamed live on the club’s official site Friday morning.
The jersey is both a nod to and break from tradition. The off-white (or “heritage white” as our friend Chris Creamer calls it) is similar to what we’ve seen in alternates from the Atlanta Braves, Cleveland Indians and Philadelphia Phillies. The new look marks the first time the club will have a jersey that features St. Louis across the chest rather than Cardinals in 80 years.
Team president Bill DeWitt III on the uniform change:
“It’s not an earth-shattering change, but any change with the Cardinals is big news because there’s such tradition with our uniform look. We don’t take it lightly. I’m excited about [Friday's unveiling], and I think our fans will be more than pleased with the changes.”
The Cardinals also announced that they will wear red caps on the road next season. RIP, navy caps.