A little old and lifted from Deadspin, but gold nonetheless. The Bills sent this picture out to fans as part of a package to encourage season-ticket renewal.

Yup, nothing like a booming punt from deep in your own endzone to get fans lining up for more. Maybe they only had that game to pick from — the Bills lost 6-3 to the Browns.

(UPDATE: The Bills have defended the photo, saying they wanted to show the scoreboard in the shot and that it was accompanied with the line, “Awaiting your return.”)

Unfortunately, Getty Images had no shots that day of Rian Lindell’s lone successful field goal. I searched to see what else the team could’ve worked, and now I understand why they settled for the picture above.