Bob Cook, who was a member of the “Never Missed a Super Bowl Club” featured in Visa commercials during the 2010 NFL season, had, as you’ve probably figured out by now, never missed a Super Bowl. Until XLV in Dallas. Cook became sick in the days prior to the game and wasn’t able to make it out to North Texas for Packers-Steelers.

Making matters worse, Cook was a diehard Packers fan.

That’s in the past tense because Cook passed away last week at the age of 79, days after watching his team win its fourth Lombardi Trophy from a hospital bed in the Milwaukee area.

It sucks, obviously, that Cook’s streak ended with his team winning the big game, but it’s also sort of poetic, don’t you think? The first time he watched a game as a viewer — with his family surrounding him — his Packers were victorious, as was the case the first time he watched as a ticket-holder 44 years prior, at the L.A. Coliseum (Packers 35, Chiefs 10).

And as soon as the remarkable streak was over, so was Cook’s life.