The Oakland Raiders and Oakland Athletics share an ugly home that has changed names quite a few times since it was renovated in the mid 1990s. And now, with the economy recovering and corporations coming forward again, the venue formerly know as the Oakland-Alameda County Coliseum is getting yet another new name.
The Oakland-Alameda County Coliseum will be renamed Overstock.com Coliseum under a deal that could earn the government about $1.2 million a year for the next six years.
The Oakland-Alameda Coliseum Authority that runs Oakland’s professional sports complex is expected to approve the naming rights deal Wednesday morning, giving the 47-year-old stadium its fourth name.
And so we officially have the new best — or worst — stadium name in football.
If they have any sense at all, the Raiders and the folks at Overstock.com will make a conscious effort to market the joint as “The O,” but history indicates that they’ll likely fail to take advantage of the simple fact that the name of the local city is alphabetically connected to the name of the sponsoring company.
Oh wait, maybe there’s hope:
But don’t get used to the Overstock.com label. The Salt Lake City-based firm is in the process of re-branding itself as O.co in an effort to gain customers throughout the world, and the company has the right to change the Coliseum’s name to the O.co Coliseum at any time.
O.com Coliseum. Only in Oakland. Never mind the obvious cracks about an overstocked name for the home of an understocked team.