Uh oh. Hide your black cats, ladders, and prevent all black cats from walking underneath ladders. The Bills are on one of Sports Illustrated’s regional covers this week.

This is the seventh time the Bills have appeared on the cover of SI, and the last time was eight years ago. Maybe the key to national attention in Buffalo is to open a case of whoop ass on the Patriots, because that 2003 cover also featured a pick six against Tom Brady during a surprise win for the Bills.

It was a little, well, odd, and captured a rumbling, 351 pound Sam Adams in full sprint.