Addiction can lead to strange, unwise, and unhealthy decisions. Broncos fans are addicted to hope, and a spiraling state of delusion has developed in which that addiction has become so powerful that it’s blinded many of them from seeing their team’s other glaring needs beyond the quarterback position.

This brings us to the Tim Tebow billboard first spotted Thursday afternoon in Denver, and passed along by our good friends and chronic Coke drinkers over at theScore.com’s Buzz. Some Pulitzer prize-winning investigative journalism revealed that the digital billboard seen below isn’t the work of a group of fans who pledged to buy billboard space for $10,000 a few weeks ago.

Nope, instead the scrolling display of Windows Paint artwork seen below is sponsored by OneSwoosh.com, a local business with a seizure-inducing website that greets viewers with more Tebow propaganda. The sign itself is located about 20 miles north of the Broncos facility and is owned by Multiline International Imports, another local business with some angst-driven employees.

The idea for the sign came from Multiline employee Mohammad Suleiman, who spoke to Fox 31 in Denver and didn’t seem to understand that when coaches begin to act like fans, they quickly become fans.

“It’s still early in the season to be frustrated, but I mean fans are asking for Tebow. Why not give us a little dose of him? If we can be heard, if we can reach the Broncos staff and make some change, that would be great.”

The rolling images displayed on the billboard look like something grade three students learn to create in their first computer class.

There are two main images. Here’s the first one:

Here’s the second one:

And here’s the one that could cost Multiline a few bucks, because as Lindsay Jones of the Denver Post notes, the NFL has strict rules about the usage of its logos and players in advertisements.

Oh well, it’ll be considered an advertising fee for a business that just smartly jumped on a trendy local topic and earned itself plenty of viral buzz.

So you’re welcome, Multiline.

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