From Larry Holder of CBS Sports:

The Saints have confirmed they have sold the Superdome naming rights to Mercedes-Benz. The facility will become the Mercedes-Benz Superdome. Financial terms weren’t available, but the deal is expected to guarantee that the state will not pay the Saints any more direct subsidies, the New Orleans Times-Picayune reports.

The Mercedes-Benz Superdome. Don’t tell me that doesn’t sound cool….

Mercedes’ problem, of course, is that it’ll be nearly impossible to get people to call it anything other than the Superdome. You can’t just add your company’s name to the original name. Pull a Rogers and name it the Mercedes-Benz Dome and people have no choice.

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