Randy Moss is back. He might never play again, but he’s back in the public eye. And that might have to be enough to satisfy his yearning ego.

Moss has been the story of the week in the NFL, mainly because of the fact that there isn’t a lot more to talk about as we await the Combine, free agency and the draft. In an act with perfect timing, the 35-year-old has taken to Ustream twice already this week, somehow captivating thousands of online viewers with the banalities of his life.

Somewhere amid Moss’ miniature diatribes against the media — “The media hates on me because they can’t get close to me and I gave them nothing” — and his shoutouts to John Stamos and his live nose-picking, Moss generated real-world headlines by announcing that he plans on playing NFL football next season.

That’ll keep ‘em coming back.

I’m not suggesting that this is some elaborate strategy Moss is using to regain attention from the masses. It seems, instead, that he just sort of stumbled upon a gold mine for such things. He’s already said he’ll be Ustreaming again soon, and those will be exclusives because “I don’t wanna be on nobody’s radio, I don’t wanna be on nobody’s newspaper.”

There’s a belief that Moss will eventually grow tired of getting the same old questions online, but I think it’ll take longer than expected. Moss, like many of the diva football players that came before him and a horde of them still on the field, craves the attention. He misses the spotlight. Most of them do. That’s why they’re all dishing recycled and/or poorly developed opinions on pregame shows nationwide. It’s the only way they stay relevant.

Moss is trying to stay relevant. He’s the latest pro athlete to become addicted to Ustream and the admirers that come with each live recording. The same thing happened to Stephon Marbury when his NBA career ended unceremoniously a few years ago.

And as long as thousands of inexplicably devoted drones continue to encourage him by tuning in, Moss won’t disappear for once and for all.