But hey, who am I to make that judgment, right? I’m just a guy, writing about football, and repeatedly using Tim Tebow’s name to
get pageviews generate thoughtful, creative, and original discussion.
And I genuinely don’t think we’ll sense a massive upswing in Tebow insanity now that he’s in New York, which has been the widespread assumption. That’s only because Tebowmania was already its own mammoth beast, an unstoppable creature that can consume and control all human thought no matter where its current epicenter is located.
Oh sure, we’ve seen an initial frenzy, but Tebow will continue on next fall–and likely throughout the offseason–doing exactly what he’s done nearly every day since he was drafted, and certainly every day since he became a starter in Denver. He’ll make us talk about him, and the more we talk about him, the more we either love or hate him, which makes us talk about him more. It’s circular, and quite vicious.
But New York and its increased exposure due to the sheer volume of lenses following Tebow’s every step will definitely give him more endorsement opportunities, a monetary gold mine that’s already a little out of hand. The extent of Tebow’s popularity and celebrity influence is still at least a little surprising when we remember that he’s a quarterback who’s only played essentially one full season in the NFL, and he’ll now return to being a backup.
Tell us more, Richard Deitsch:
He now ranks in the Top 10 in the endorsement category of all celebrities, according to The Marketing Arm’s Davie-Brown Index (DBI), which measures nearly 3,000 celebrities, including current and retired sports figures. Each celebrity is evaluated by respondents and given a weighted average score across eight attributes — appeal, aspiration, awareness, endorsement, influence, breakthrough, trendsetter and trust.
SI.com asked The Marketing Arm to provide updated statistics as of last week, and Tebow’s numbers continue to soar.
The quarterback sits at No. 4 among all celebrities in DBI’s Endorsement scale, trailing only Oprah Winfrey, Adele and Kate Middleton. (Will Smith, Bill Gates, Hank Aaron, Tom Hanks and Jack Nicklaus follow Tebow in the Top 10 of Endorsement). He has also soared into the Top 10 in the Influence category — up from No. 40 in December — which places him alongside Adele, Justin Bieber, Johnny Depp and Brad Pitt. Regarding the Trendsetter attribute, Tebow has risen to No. 6, which is on par with Katy Perry, Anne Hathaway, Beyoncé, Justin Timberlake and Will Smith.
So Tebow is only narrowly behind the future queen of England, which sounds about right for a guy who’s treated like more god than mere king on a daily basis.
And now you want to know the rest of the story…
- Mark Sanchez isn’t worried about Tebow. Not even a little bit. [Newark Star-Ledger]
- It never ceases to amaze me how much the New York media is aware of its own presence, and yesterday was another prime example of their ability to look around the room, do a rough head count, and make the astute observation that they are indeed quite important. [New York Post]
- Bart Scott will return to the Jets next year, and we can only assume that he can’t wait. [New York Daily News]
- Rex Ryan said that he hasn’t ruled out bringing back Braylon Edwards. [Bob Glauber on Twitter]
- Please resume the offseason Gronk party watch, Pats fans, because there’s nothing to worry about with Wes Welker. He likely won’t be holding out. [Jason Cole on Twitter]
- Sean Payton is the only Saints official that Bill Parcells has spoken with. [Newsday]
- That will reportedly change today, though, as Parcells is set to meet with Payton and Saints general manager Mickey Loomis. [PFT]
- Rumors of Dwight Freeney’s demise in Indianapolis have been greatly exaggerated. [Indianapolis Star]
- Roger Goodell confirmed what we all knew to be true about Warren Sapp: he enjoys the awful cadence of his own voice, even if the words coming out are completely false. [CBS]
- In his press conference last night Goodell also said that no one is “getting a free pass” as far as bounty penalties are concerned, and the possible existence of bounties in Washington under Gregg Williams will continue to be investigated. [Washington Post]
- Lastly, Goodell said that Payton has until April 2 to launch an appeal. If he decides to pursue that path, he’ll still be allowed to coach the Saints, and fulfill his usual April duties of preparing for the draft. [The Asssociated Press]
- With Curtis Lofton gone, it’s time to start thinking about the future at middle linebacker for the Falcons. [The Falcoholic]