That’s right kids, you’ll likely be able to step right up to see your favorite
Canadian NFL team at a new bargain price for the next five years. If you’re not sewing bright red maple leafs into Bills jerseys by the year 2017 before dousing them in maple syrup, then there’s no hope for the NFL in Toronto. Or so we’re told.
Here’s what we know definitively right now: the league’s international committee has approved a renewal of the Bills’ contract with the Rogers Centre in Toronto, meaning five more regular-season games will be played in Ontario’s capital beyond this year, when the original and ludicrously obese five-year deal between the Bills and Rogers Communications is set to expire. We know this because NFL Network’s Albert Breer says it’s true.
Even with that schedule approved and settled, what we still don’t know yet is exactly how lucrative the new lucrative deal between the Bills and Rogers will be. But if we’re to believe the “people in the know” that Canoe.ca’s John Kryk knows, it’ll be a lot less lucrative. That means you, the faithful but often broke fan, won’t be paying quite as much, we think/hope.
Go ahead, feed our hope, John:
The source said the extension will be “significantly” less lucrative for the Bills. As a result, NFL fans in Ontario and Western New York can expect ticket prices to be “significantly” lower. Rogers has received immense criticism for the high prices of tickets to Bills-in-Toronto games.
After their offseason success during the draft and free agency, optimism is high for the Bills. Still, getting those same feelings to hover around the Bills Toronto Series depends on whether or not the average face-fainted hooligan in Toronto can attend an NFL game.
The primary goal of the series has always been to grow and feed a Bills fan base in Canada’s largest city and around southeastern Ontario that already exists. Although prices were lowered this past year when the Bills defeated Washington to finally win a game in Toronto, the series has been plagued by obscene ticket prices, making it difficult to realize that fan base growth, and by extension achieve the desire profit desperately needed for a team fighting off local blackouts. Buffalo’s had six home games blacked out on local TV over the past two seasons, a fate that even Tim Tebow couldn’t save the Bills from late in 2011.
While the optimist believes that cheaper prices could get a few more fans in Ontario to join Bills Nation and then convince them make a late-season trek to Buffalo where they can freeze their rear region to plastic seats for a few hours on a Sunday afternoon, the realist knows there’s only one tonic for that ailment.