It’s no secret that Miami Dolphins owner Stephen Ross has been planning on changing his team’s logo, and apparently he’s been trading emails with the NFL about having a fresh look by the time the team hits the gridiron for the 2013 season.
The team first changed their logo in 1997, keeping the design basically the same while adding a few modern elements, including a more streamlined dolphin/sun combination. They also added a scowl to the dolphin, making him look like he’s from the mean streets, or whatever the ocean equivalent of the mean streets is (the mean reefs?).
Ben Volin of the Palm Beach Post has seen some possible mock ups and believes that the new logo may closely resemble the old logo for Dolphin Stadium, which would have the dolphin losing his trademark helmet and bad attitude.
But Dolphins CEO Mike Dee assured fans that the team will honor the classic look of the traditional Dolphins logo while adding a modern twist, saying it won’t resemble the Dolphin Stadium logo.
“We’re not talking about changing colors or taking the sun off the helmet. It’s not going to be like when Tampa Bay changed from orange to pewter gray. It’s definitely keeping one eye on what’s traditional in the logo intact, while keeping one eye on a 21st century version of that.”
“It is inaccurate that any new prospective logo design resembles the old Dolphin stadium logo.”
So I guess we’ll have to just wait and see what the new logo looks like. Personally, I hope they just continue making the dolphin into more of a bad-ass. Throw some tattoos on him, add a biker beard, and toss some brass knucks on his fins.