Most observers would agree that after Cam Newton’s ridiculous rookie season, the Panthers are a team on the rise. And in a league where each year a few teams that made the playoffs the previous season fail to do so again, rises powered by youth can be swift.

Despite the optimism produced by Newton’s rookie season, there’s undoubtedly a desperate desire for more among Panthers fans. That’s the simple result of supporting a team that’s had only four winning seasons in its 18-year history, the same number of times the Panthers have made the playoffs.

So hell, I say set big goals, Panthers players. Set crazy, outlandish, borderline unattainable goals, because even if you fall several rungs short of those lofty heights after a 6-10 season, there will still be improvement and progress, and there will still be far more negative than positive.

Pro Bowl center Ryan Kalil agrees. Emphatically.

Here’s the Super Bowl rally cry ad that he wrote and purchased in the Charlotte Observer this morning.

Kalil told the Observer’s Joseph Person that the words came to him in a dream of sorts.

“It was one of those things I was literally up all night and I was thinking about it, and just went to my computer and started writing,” he said. The Panthers supported him, calling Kalil the “hero Charlotte deserves” on the team’s official Twitter account.

Rex Ryan thanks him, because now anything Ryan says will be compared to that thing a center on a 6-10 team published in an ad. In fairness, Kalil also told Person that every player on every team thinks the exact same thoughts that he wrote, but they don’t have the balls to say it publicly. Players have to be confident about championship aspirations before reality sets in quickly come September.

Right now, Kalil is selling hope, a commodity Panthers fans are eager to purchase.