I know, right? Obvious fact is obvious.

Just hang in there for a second. You’lll be shocked and amazed momentarily. Or not.

Super Bowl tickets are stupid expensive even if you’re lucky enough to get one at face value, and the pain quickly multiplies on the secondary market. Right now the prices over at Stubhub are, well, large. For some perspective, a week after the Super Bowl I’ll be sipping an exotic beverage made by a nice man who will quickly become a very good friend of mine during a week-long vacation to the majestic shores of the Dominican Republic. That trip — that seven-day trip — will cost me roughly half as much as what far too many people are about to pay for a seat in New Orleans on Feb. 3.

The lowest listed price for a single seat on Stubhub is currently $2,172, with the average price at $3,083, almost $100 more than last year’s average price. But what’s interesting — or horrifying — is how rapidly the face value ticket price has climbed over the past decade.

I can’t remember a time when the Super Bowl wasn’t enormously popular. I recall watching in amazement as a young lad, and wondering how the hell Michael Jackson mastered teleportation. It’s always been far more of a spectacle than a mere football game, but from an economic perspective, there’s been a steep curve in ticket value, and thus the value of the game as a whole has also increased significantly in recent years.

The chart below is from CBS, and even though it’s a year old, it illustrates the juggernaut growth of the yearly early February football pageantry.