Generally, the goal in advertising is to sell a product, and to do so creatively. Or so I’m told.
If a hook is latched into the viewer’s mind, they may buy the product. Usually this is accomplished with talking frogs, larges horses and a donkey, or repeatedly driving over a woman who’s using her last breath to reach for a bag of chips. Hey, whatever works.
Sometimes — just sometimes — there’s often also a line or two tossed in during a commercial which is meant to sink that hook deeper into a viewer’s mind. That’s what happened with this Taco Bell commercial that was set to air Sunday, and it’s since been pulled. Let’s see if you can tell why in a rare move, the company that produced this short spot yanked it earlier this week.
Did you catch it? It’s this…
Veggies on gameday is like punting on fourth and one. It’s a cop out.
No, seriously. That drew the ire of a group that’s safeguarding the health and/or girth of America, the Center for Science in the Public Interest. Vegetables are good for you, and taco grease which results in a near immediate porcelain pilgrimage isn’t. We all know this, but strangely, Taco Bell is still in the business of selling tacos.
Nonetheless, the CSPI deemed the ad an “attack on vegetables”. Maybe, but surely it’s not worse than the great broccoli banishment of 1952, in which an entire race of vegetables was locked in dark underground cells. We nearly erased broccoli forever.
To stop another vegetable war, Taco Bell pulled their add. Oddly, though, it seems they use vegetables in their tacos.
From the Los Angeles Times:
“We love vegetables. In fact each year, we serve our customers more than 45 millions of pounds of tomatoes, 122 millions of pounds of lettuce, 7 million pounds of onions and 412 thousands of pounds of cilantro,” Taco Bell spokesman Rob Poetsch said in a statement. “When we realized the ad was misconstrued, we sided with the vegetables and pulled it.”
You win this time, vegetables. But this isn’t over.