I could type anything here, and you won’t read it. I could tell you that apes are taking over the planet, or that international law is currently being discussed which will mandate that all food must contain some form of ice cream.

But if you are reading, know this: Jesse Heiman — who plays the nerdy tech guy to Bar Refaeli’s natural hot girl/supermodel role in the Go Daddy Super Bowl commercial below — reportedly needed 45 takes to get this “right”. What a champ.

The 34-year-old Heiman is actually a reasonably seasoned actor, as he’s had small TV roles in The Big Bang Theory, How I Met Your Mother, and Glee, in addition to film roles in Old School and The Social Network. They’re mostly uncredited or anonymous appearances (he was a “water fountain drinker” in Parks and Recreaction), but regardless, he’s still been consistently bouncing around Hollywood since 2001.

A Go Daddy rep had a simple explanation for the long afternoon of shooting:

“He had never been in a Super Bowl commercial … and never kissed a supermodel before.”

Yes, that explanation is acceptable.

Heiman also added that he felt like he won the “championship of men.” If such a belt existed, we would award it to you for all of eternity, fine sir.