It feels like I write this post every year. Oh, that’s right. I do write this post every year.
Yes, this is your yearly reminder that the NFL is the ruler of all living things. For the fourth straight year, the Super Bowl topped its viewership over the previous year.
Super Rating on CBS…Super Bowl XLVII delivers highest-ever metered market rating with a 48.1/71, as Ravens top Niners 34-31.
— CBS Sports PR(@CBSSportsGang) February 4, 2013
The official overall numbers will be released later this afternoon, but it’s widely expected that last night’s game eclipsed the record 111.3 million viewers who tuned in last year. As Awful Announcing notes, somehow the fact that no football was played for 34 minutes during the blackout didn’t hurt the viewership, as it still remained steady during that time at a 46.5 rating. This sort of makes sense, actually, as the sheer absurdity and uniqueness of the blackout held the casual viewer’s attention.
The game’s viewership peaked between 10:30 p.m. ET and 10:45, when Colin Kaepernick was leading his 49ers offense on a final, potentially game-winning drive that came up just short. At that time, over 50 percent of American homes were tuned in.
Yeah yeah. I know that none of this seems shocking at first, because the Super Bowl is in many ways more than just a football game. It’s a cultural event, and appointment viewing because of the commercials, and the halftime show, and a list of other elements that aren’t tied to the game.
Regardless, I want you to really absorb the fact that when the overall numbers are released, there’s a very good chance that for the fourth straight year the Super Bowl will be the most watched television show in American history. Four years in a row. Seriously.