The week after the Super Bowl is a time for reflection on all fronts. Why did the 49ers target Michael Crabtree on three straight goal-line plays in the final minute? Why don’t people realize that when they get upset over envelope-pushing ads every year, they’re letting Madison Avenue win? Why didn’t Beyonce show more cleavage so that I can pay off my student loan?
Yes, ’tis the season to reflect on any Super Bowl topic of your choosing, and that’s what we do for a week or so until the NFL drifts into true offseason mode with the Combine starting shortly, followed by free agency. A year from now we’ll be doing that exercise while looking back on the first ever outdoor cold weather game, and as I look out my window now and see snow pleasantly drifting towards the Earth (note: not pleasantly at all), I’m reminded that the New York Super Bowl could be an utter disaster.
Yesterday on Day 1 of the official countdown to a historical event in league history, the first possible major causality surfaced through a New York Post report. We might have a Super Bowl without a halftime show.
Logistics, man. They’re still hard to figure out.
In your mind flash back to Beyonce’s performance Sunday night (you’re doing that anyway, so just continue), with all of its lights and lasers and such. Preparing for an outdoor game means being ready for the worst possible elements. So would that glitz and dazzle fly in the cold? Maybe not, says the anonymous New York Post source.
“It’s because of the cold weather,” revealed one source involved in the planning of the first-ever open-to-the-winter-elements Super Bowl.
“It’s not only the acts and the singers but [also] the crews that have to put the stage together. You know, the assembly has to be done a certain way. It’s choreographed and rehearsed so it can be assembled and disassembled as fast as possible. And you just can’t assemble the stage and break it down fast enough in the cold.”
“There’s no plan right now of what to do in its place,” the planning official said about the halftime spectacle.
OK, fair enough. But surely if the bright engineering minds who are hired by a multi-billion dollar company like the NFL put their heads together over the next year, they can devise a way to have a scaled down version of the halftime entertainment that’s still, well, entertaining, even if it lacks a bit of the usual bedazzling.
The reality is that the NFL has in part become a filthy rich company due to its inability to turn down any and every opportunity to make money. Remember, we’re talking about a league that sold tickets to Super Bowl Media Day a week ago, and people actually bought them.
Ratings and eyeballs on television sets translate into dollars, and the halftime act brings in many eyes, and in turn that reels in sponsorship cash. That’s why no matter how doom-y and gloomy the outlook appears now in the early days of preparation for next year’s Super Bowl, a solution will be found.
UPDATE: Big Brother hath spoken. Don’t worry, guys, we’ll get to see U2 in parkas after all.
re: erroneous reports #SB48 halftime show next year. Chill out. pregame & halftime shows in-stadium.
— Brian McCarthy (@NFLprguy) February 5, 2013