As the summer Olympics in London march ahead with its bouncing dongs and investigative discussion of one-night stands, the NFL finds itself in an unfamiliar early August position. Usually the league has all of the sports spotlight, all of the time. Now, during a time when excitement over training camp and the beginning of preseason games is at its peak, the NFL is conceding part of said spotlight.
Roughly, I’d estimate the league’s spotlight coverage to still be at about 80 percent, because there isn’t much overlap between those who are intensely following the Dolphins QB battle, and anyone who’s currently pretending to care about badminton. Still, that’s not sufficient, as one day when our world is united under a single flag, Roger Goodell will be declared king of humanity. This is our manifest destiny.
Goodell is already taking steps to begin his world domination, and the early measures involve trying to include the American version of football in a summer Olympics to be played in the not-so distant future. We learned about this last week, and the idea was, to say the least, intriguing.
And of course, Goodell is intrigued and excited too, and said as much during an interview with Mike Florio as he noted that 64 counties are playing American football. The players? Not so much.