Recently, MLSE announced that the Toronto Maple Leafs were searching for ways to appeal to an even younger audience. A team of hip marketing “experts” have readied a presentation with hopes of impressing Brian Burke. Naturally, their effort uses the only known effective communication tool for youth: Auto-Tune.

That covert son of a gun Down Goes Brown managed to sneak his hidden cameras into this meeting. Let’s just say that Friday and Reimer happen to have two syllables each, now picture Joe Bowen laying down some flows and I think you’ll understand where this is going.