Here’s some Boston Bruins-esque marketing from the Rapid City Rush of the Central Hockey League aimed at the Fort Wayne Komets. The Komets and Rush are in the middle of their CHL playoff series, with Game 3 set to go on Wednesday. Rapid City took the first two games of the series by scores of 5-2 and 4-3.

The Rush’s creative team slapped together this ‘Bruins Hockey Rules’ style spot that takes a shot at hockey fans that tuck their jersey into their pants. Maybe this jersey tucker is a composite for Fort Wayne hockey fans, whatever the case it makes for a mildly amusing commercial. B+ for effort, this is the Central Hockey League after all.