Failed NHL Team Slogans

The Boston Bruins have some of the best marketing in sports. We absolutely love their bear ads and generally think that they do a great job promoting their team. Unfortunately, not all NHL teams have had the same success in their history.

Sure, all teams have a marketing slogan and most teams have a saying painted in their locker room to inspire their players. They’re just not all created equal. Today we’re taking a look at some failed attempts.

Note: These are fake. Not even NHL teams would perform this poorly in real life.

Sure, this slogan captures the spirit of the Philadelphia Flyers, but there’s just something about it that feels wrong on a t-shirt.

Honesty isn’t always the best policy…

This is pretty bad, but it’s not as bad as the slogan that the Florida Panthers tried to use last year: “Come see one of the top seven hockey teams in Florida!”

Sometimes you just need a little bit of hope to carry on.

What a disaster in Phoenix.

Again, honesty doesn’t always work.