After what seemed like YEARS of speculation and rumour, the Winnipeg Jets new logos have arrived! The logos were revealed on the Winnipeg Jets website today.

Despite the fact that they’re beating the Canadian angle to death with all of the maple leaves, the logos are very nice. We’re looking forward to seeing them on a jersey.

The only thing that’s confusing is the maple leaf in the wordmark. It makes it look like “Winnipeg Jet’s” rather than the correct “Winnipeg Jets.” Otherwise, consider us fans. Sure, it’s not the original logo, but this isn’t the original team. Also, it’s not 1996 anymore. Besides, it has the same general colours as the original.

The logos and theme have a classic look to them without running that theme into the ground. The “JETS” font in the wordmark is certainly not a retro font. Even though it doesn’t really match the rest of the design, we like it. It lets you know that this isn’t entirely a throwback concept and conveys the kind of speed you would expect from a team named the Jets.

We certainly like the logos. Now we’re anxious to see the jerseys.

The Jets also released a video that we can see playing as the team takes to the ice:

The logo was actually leaked before it was officially debuted, which could explain why the designs were suddenly unveiled without much prior hype.

Releasing it late on a Friday afternoon in July with very little advance notice was certainly strange, but we’ve come t o expect that sort of thing from the Jets. Traditional public relations practice states that you should release bad news on Friday afternoons so that it passes by unnoticed. It seems like advanced leaks trump that practice however.

According to the Jets website, the logo was inspired by the logo of the Royal Canadian Air Force and that inspiration is evident. It certainly has a military look to it as well as the retro feel that is so popular in the NHL these days.

Fans can purchase merchandise featuring the new logo RIGHT NOW at Jets Gear in Winnipeg. Not that we’re trying to see anything, but the logo looks good on a t-shirt.

The Jets also released their slogan for this season: “Fueled By Passion” as well as their brand identity.

The team’s jerseys were not revealed, but that didn’t stop us from firing up Photoshop and seeing what the logo would look like on two of the jerseys from the previous incarnation of the Winnipeg Jets:

While we’re pretty sure that the actual jerseys won’t look anything like the crude concepts we threw together, it does give us an idea of how the logo will look on a jersey.

It looks good.

What it also shows us that the Jets will now be joining the long list of teams that have a blue jersey with some sort of circle logo on the front. It’s the NHL trend that keeps on giving!

The Jets logo is actually the most different of those designs as it doesn’t have the team’s name written in the circle. The Sabres, Oilers and Islanders also all wear blue with a circle logo. That’s nine of the 30 NHL teams.

We’re going to bet that the jersey has ties on the neck.

Comments (14)

  1. Not bad. Certainly could have turned out worse, but I like them. We’ll see how the actual jerseys look, but the logos are a good start.

  2. Is it just me or does the one logo look seriously close to the Canadian Olympic logos and thusly the Conservative Party of Canada’s logo? Just saying

  3. I’m sure happy they got the Maple Leaf in the logo to represent Canada, A wink at Bettman and his Us relocation program.. 7 team in the homeland finnally!!!

  4. I am not a fan of the the actual jet design on the primary logo. The wings are nice. I’ll probably end up buying a hat or shirt with that design on it… nothing with the primary logo, however.

  5. I will always now notice the maple leaf in the apostrophe spot making it “Jet’s”. But I still think they did a nice job.

  6. I understand why some may not like the new main logo and it may take some time to get use to, but the more I look at the more I like it. Using the RCAF Roundel in the background with a Jet over top seems like a nice tribute to the history behind the name and the historical importance of the Canadian Forces in Winnipeg. It’s also kinda nice to see that “True North” seems to make a bit of a brand statement in the logo by modifying the top of the roundel and the maple leaf to look like compass points with the Jet pointed “true north”.

  7. The by in the fuelled by passion looks identical to HP’s logo…

  8. i think this logo is a awesome logo it shows true canadian look and it is a simble of the army that i think is really cool.

  9. I like it, the lettering reminds me a bit of a beer logo but it doesn’t take away from the impact. It’s a nice tribute to the Armed Forces and is very Canadian. Nice that they have the CF-18 pictured.

  10. I’m never going to like the main logo. Very boring, uninspired, un-artistic.

  11. Ohara beat me to it – the script looks like a rejected Labbat’s ad. Appropriate for a sponsor patch, but not for the team’s main wordmark. It’s admittedly non-traditional, but just isn’t bold enough for a sports team. I like the main logo, although even there I kind of wish they’d bowed to a cliche and worked some lettering into the circle. It’s a bit too plain for me.

  12. The cirlcle logo NEEDED Winnipeg Jets in it. To a casual sports fan, they’ll have no idea which team this is, or if in fact, it is a sports team. All the R&D they have, and THIS is what they go with. This is truly substandard. Personally, I’d rather the old logo. Heck, even an update would’ve been better than this. Sorry True North, but you’ve gone south with this choice.

  13. THE CIRCLE LOGO AROUND A JET. GIVE ME A BREAK IS THAT THE BEST WINNIPEG CAN COME UP WITH .STAY WITH THE OLD LOGO . OR LET THE FANS PICK THE NEW LOGO.SINCE THERE BYING THE TICKETS. YOU NEVER KNOW IN 5 YEARS WINNIPEG COULD BE GONE AGAIN.

  14. You know, this logo, was slapped together pretty fast, I am a logo designer and I would have really tryed hard to update the old one! I think this is just a “cover up” and people will adopt the old version again, because its so “classic”!!!
    AND THE OLD “NEW” VERSION WILL BE THE MOST POPULAR IN JERSEY SALES!

Leave a Reply

Your email address will not be published. Required fields are marked *