The hockey world has given us some pretty awful commercials over the years, but it’s also mixed in a few gems.

Bobby Goepfert (from our previous post) shared a classic the other day and reminded me just how awesome Nike did it there for a little while. I miss those commerials.

Before we take a second to remember those, here’s a look at a new one featuring the New Jersey Devils own David Clarkson, complete with Canadian accent. It can’t touch the Nike ones of old I don’t think, but hey, not bad hustle on Clarkson’s part, right?

Nice job when you consider hockey players are notoriously horrific actors.

So where does it rank in the hierarchy of great hockey commercials? Can it compete with the great Nike ones of old? (Short answer: no.)

My personal top 3, all Nike:

Number 3:

The one Goepfert passed along….

“Pokecheck!”

Number 2:

I don’t know why, after all these years, I still love this one as much as I do…but I do.

And Numero Uno….

HOLY CRAP THAT’S FINCH FROM THE AMERICAN PIE MOVIES AND MAC FROM IT’S ALWAYS SUNNY IN PHILADELPHIA.

I can’t believe those two guys are in that commercial. What an amazing ad.

Those Nike commercials will take you down the rabbit hole of awesome, you can waste hours. There’s the landscaper, a cab driver, Mats Sundin likes ABBAa homeless goalie, “Sergei, your mother wears red army boots…” it’s endless.

Any recommendations to add to the list of awesome hockey commercials?

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(Once again, full disclosure: I do some work for Easton as well and there’s some of their products in the Clarkson vid.)