Boston Bruins v Montreal Canadiens

"I have to think Université de Montréal got their money's worth for this advertisement" - Darren Rovell

MONTREAL, CANADA – MARCH 8: Max Pacioretty #67 of the Montreal Canadiens lies on the ice after being body checked by Zdeno Chara #33 of the Boston Bruins (not pictured) during the NHL game at the Bell Centre on March 8, 2011 in Montreal, Quebec, Canada. (Photo by Richard Wolowicz/Getty Images)