As you probably know, the Super Bowl is this weekend, and as always, the commercials will play a huge part. There’s this hilarious Jerry Seinfeld ad for Acura, there’s this horrible “Ferris Bueller” ad for Honda, and there are a host of other ones that have been released early for reasons I don’t quite understand.

It makes sense that different commercials are made for Canada and the US, as you’re playing to two groups of people who are inspired by different things. And, it’s no secret that in Canada, we’re pretty easily inspired by the game of hockey. For most of us, it’s a big part of who we are.

Well, Budweiser is a smart company, and they decided to appeal to that chunk of our fabric as Canadians for their Super Bowl ad.

You rec leaguers (Rob Pizzo specifically) out there will love this.