Here at theScore we’ve been keeping track of the social media chatter regarding certain trade targets. What we’ve done is identify several key targets across the league, as well as players who have been traded, and tracked how many people are talking about them.
In the above graph, check out the spike in Andrei Kostitsyn once his trade was announced. It’s crazy how things can blow up when the Andrei Kostitsyns of the world get traded. Now we wait and see what the numbers will be like if a big name swaps places.
You’ll note some interesting details about these players:
All the chatter started to trend upwards at 10:00AM, before then it had been relatively dormant. The social media buzz didn’t pick up until six hours out from the deadline.
What’s more, of all of those players Kostitsyn was the only one to be traded. He hadn’t been discussed at all relative to the other players in this graph leading up to his trade, yet once he was swapped he’s had at least double the reach than any other top player. Since game time yesterday at 8PM until noon today, there have been over 6,000 total tweets mentioning his name.
Nash’s chatter has been gradually trending upwards since 8 AM, and has been increasing steadily as we progress towards the deadline. As the big name out there people are becoming more and more active online to find out whether or not he’ll be moved.
Even Luke Schenn, who hasn’t been mentioned in any specific trade rumors has been mentioned over 1,000 times and reached over 250,000 twitter users by virtue of playing for the Leafs. It’s crazy what a fanbase can do for increasing a player’s number of mentions. Compare that to the likes of Ott or Brown who have been mentioned in specific rumors for days and, while they have reached a greater number of users, they haven’t been mentioned nearly as many times.
For those wondering how we gathered this data:
To get the data for these infographics we used Sysomos (http://www.sysomos.com) a leading social media monitoring tool.