And they did pretty much nothing

As many of you know, we’ve been tracking social media chatter for the deadline and unveiled our first infographic earlier today with some names rumored to be moving. This one concerns everyone’s favorite media hub, the Toronto Maple Leafs.

How’s this for the center of the universe? The Toronto Maple Leafs who, realistically, did nothing on trade deadline day were a social media behemoth as their fans clamored to figure out what deals, if any, Brian Burke would be making. Here is a brief rundown of the Leafs social media action.

The Leafs were mentioned over 30,000 times on Twitter from 8 pm on Sunday night until the 3 pm NHL Trade Deadline. That many mentions resulted in over 40 million impressions.

Ironically, the most talked about player in all of the Leafs banter was Rick Nash who isn’t actually a Leaf at all. Rather, it was Leafs fans begging and pleading with Burke and Co. to bring Nash to his hometown team. It didn’t happen.

Of course, the Leafs did make one trade today as Keith Aulie was swapped for Carter Ashton. Note the spike in Ashton mentions (over 1,900) once he was brought into the fold in Toronto. Ashton’s numbers doubled those of Mikhail Grabovski who had Brian Burke come out and openly state that he wouldn’t be trading #84 an hour and a half before he picked up Ashton.

Data Source: Sysomos