The first “Because it’s the Cup” ad that the NHL is running as we head towards the playoffs is, for lack of a better word, bad. It’s one of those things that tries hard to make you feel something, but comes off forced.

But earlier today Puck Daddy ran the release of some of the new team and player-centric ads, and I gotta say – these have potential.

Below are the four new commercials, and I’d like you to let me know if I’m crazy, or if you’re with me – these are pretty good, aren’t they?

On the current Stanley Cup champions, and their run at a repeat:

On the current Western Conference champions, and their higher goal:

On the New York Rangers, and their “team” mentality (which I wrote about earlier today):

And last, on the Sedin brothers, and how they’ve accomplished just about every goal they’ve had, save for the biggie:

Other than the fact that Liev Schreiber ruined every hockey voice-over for everyone ever, that was some pretty good stuff right? Not nearly as overstated as the initial commercial in the series ”Two Halftimes.”

Comments (6)

  1. The one with Pavel Datsyuk is pretty good too. It’s always fun to see what kind of moves he will come up with to torture opposing defensemen and goaltenders.

  2. Not bad. I hate the announcer though. Kinda wussy sounding. They need the guy that announced 24/7.

    • Yeah, he sounds like a teenager. The concept is okay though.

      I liked the one for the twins…the others were a bit clunky.

  3. The Sedin one almost has me convinced that they’re not just a couple of creepy, soulless gingers.


  4. That two halftimes one was clearly designed to draw in non hockey fans. That’s awful. The rest I like, though I think NYs is the weakest. Love my hockey, but they’re about as far away from “blue collar” as the rest of Broadway.

    Go Sharks!

  5. Nothing still beats the History Will Be Made spots. These are indeed clunk with bad narration that is bereft of dramatics. Just doesn’t do it for me.

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