As you likely already know, the NHL’s new playoff ad campaign “Because it’s the Cup” is in full force. We’ve featured the spots before.

Unfortunately, the only teams who get ads made about them, are, well, playoff teams. Because of this, Down Goes Brown and Bloge Salming petitioned the League, and got them to make one about their Toronto Maple Leafs. ….Only it’s slightly different.

This is “Because of the Cap.” Leafs fans, this one may hurt a bit.

And one more thing….

Good news everyone! Backhand Shelf will feature a new video by these two gentlemen next week. Keep your eyes and ears peeled.